The number of users and their activity on LinkedIn continues to grow – the platform has reported record engagement growth in recent months. However, the service wants to fight against dishonest users who want to maximize the performance of their publications by imposing. Through an algorithm update, LinkedIn wants to fight posts that force engagement.
According to the LinkedIn platform, these posts are not valuable to users; instead, it is better to focus on reliable and credible content that will naturally generate engagement. Polls that could be voted on via reactions are being scored, among other things, which could lead to forced engagement. There will be a change in how they are displayed in the newsfeed, with a greater chance of displaying those that are useful and from people in your network of contacts.
Additionally, LinkedIn has begun working on reducing the number of notifications it receives, which will reduce the number of uninteresting updates from its network of contacts. This algorithm change is expected to show better-tailored content that users will be more likely to engage with.
In the US, tests are also underway to limit the visibility of political content, but the feature may soon be expanded. It comes as a response to users who feel that LinkedIn is not the place for politics.