It is visible that Instagram has been trying to chase TikTok for a while now. With more new features and the promotion of Reels, the app, whose main differentiator was photo aesthetics, is becoming more and more video-friendly. Changes announced by Zuckerberg regarding sorting content on the feed were another worrying sign for fans of good old Instagram. A call by users (including show-biz personalities) for Instagram to stop pretending to be TikTok has recently appeared on social media.
The tipping point was when users on feeds began to see more short videos from people they weren’t following. The algorithm was responsible for suggesting “fresh” content, making it much more difficult to watch the posts of people one chose to follow.
Dissatisfied users sign a petition, which nearly 300,000 people have already supported. Among other things, they call for restoring the chronological display of content and returning to the roots of focusing on photos. Kylie Jenner, who, with a single Twitter post, caused an outflow of users from Snapchat and a drop in their stock price a few years ago, has also joined the appeal. Will the Meta-owned platform listen to users’ voices?