Google Ads’ text-to-speech conversion feature

Editorial team
Google Ads’ text-to-speech conversion feature

Google is improving its ad formats and focusing on affordability. Quite recently, Google Ads came out with a new feature that will allow the addition of voice-over to YouTube video ads. This will be based on text-to-speech conversion technology from the Mountain View giant.

Initially, the Ads Creative Studio feature was only available in beta. From now on, Google is making it available globally. This is an opportunity to increase the effectiveness of ads and encourage viewers to take action. According to the observations of YouTube creators, sound plays an important role in the effectiveness of the message. That’s why Google, thanks to its own technology based on artificial intelligence, has made available a tool for converting text to speech and the ability to overlay an audio track on YouTube videos.

Editorial team