Instagram meets business and announces a new feature that allows you to process payments for purchases via direct message. This is a convenience for small businesses but also for shoppers to communicate about transactions in real-time without leaving Instagram.
The new feature is meant to facilitate purchasing processes and will be implemented through Meta Pay. Quick payment with a few clicks, as well as purchase protection and transaction processing security, is Instagram’s answer to users’ needs, and small businesses that use the platform as a sales channel that brings in a significant amount of income. The feature will also support the buyer-seller contact process. It is possible thanks to Meta Shops, which helps create an online store on Facebook or Instagram. As you can see, Meta pulls out the big guns to centralize e-commerce within its own platforms.