Business Manager as a new feature on LinkedIn

Editorial team
Business Manager as a new feature on LinkedIn

LinkedIn meets companies that take care of multiple accounts on the site. The new Business Manager platform will streamline the marketing processes of managing multiple accounts from a single tool. This is a step towards agencies and advertisers who are responsible for running several brands. It will enable all advertising accounts and sites to be handled from one place.

The new platform means more management and supervision options in a simplified panel. In fact, most of the features in Business Manager are already available but in a different form. However, the platform aims to bring them together in one place, which is supposed to affect marketers’ efficiency.

Although the new platform was presented a while ago, LinkedIn says Business Manager is currently in beta mode.

Editorial team