Instagram launches more features to help boost the service’s e-commerce potential. New features will include product tags, which were previously available only to professional accounts. This is another step to make sales easier for businesses and shorten the purchase path for users.
Product tags on photos on Instagram, when clicked, take us to an e-shop site or product. It makes the purchase possible with just a few clicks. So far, only e-commerce stores and verified accounts can tag products. Shortly, this feature will be available to everyone. Additional options, such as tag sorting, are expected to make the tagging process easier to manage.
The new feature is available to everyone in the US, but Instagram is working hard to make the tagging capability available in the rest of the world as soon as possible.