Ads Safety Report 2021 from Google

Editorial team
Ads Safety Report 2021 from Google

Google has released its annual Ads Safety Report, as it does every year. The 2021 Ads Safety Report sums up the past year and emphasizes the importance of preventing misuse while allowing companies to grow and reach new customers. The Mountain View-based giant stresses that continuous technology improvements, policy updates, and the implementation of warning policies are aimed at holding advertisers more effectively accountable.

From Google’s summary, we can see that more than 3.4 billion ads were removed, 5.7 billion ads were restricted in reach, and more than 5.6 billion ad accounts were suspended. Most ads were blocked for fraud, adult content, registered trademarks, or for advertising gambling.

The previous year, Google also increased its focus on restricting untrustworthy content. According to the report, more than 500,000 pages were blocked, violating the corporation’s policies on harmful health claims (such as COVID-19) and false content that could reduce turnout during elections.

Although it covers 2021, the report describes what actions Google has taken in response to the war in Ukraine. Steps were taken to ensure that display ads did not profit from the situation. Ads in the Russian Federation have also been suspended, and monetization of state-financed Russian media on Google platforms has been halted. More than 8 million ads that referred to the war in the East were blocked.

Editorial team